Alt Text For Seo: How To Optimize Your Images

Alt text stands for the alternative text which is designed to describe the images on any webpage. Alt text on images is not usually visible on the page but it can be found within the code of a website. Alt-text is highly important because it can improve the accessibility of your page, improve the relevance for topics in search engine queries, it can rank your webpage along with Google images and it offers a proper anchor text for any image links.

To optimize your images using these tags you’ll need to start by adding the attribute <img> into the HTML code of your page or find a plug-in for your content management system that will help you edit the alt text on the images you upload. An img tag usually looks like <img src= “MyDog.png” Alt= “golden retriever dog max”>

If you’re on WordPress there is a field for adding alt text when you upload an image or link an image to the post or page.

It is a fairly common misconception that you should be adding these tags to every image on your website. If images are designed only for decorative purposes and it’s not relevant to any of the information on the page, there’s no reason why you should add alt text. Even some stock image material that you include just to have an image to go with your page may be best to leave out.

Tips On Writing Better Alt Text

To write the best alternate text for your images make sure that you are writing something that accurate, concise, not overly stuffed with keywords, and without redundancies. IMGs that you want to leave out are titles that include a “picture of” these will be filtered out of your results. Adding a description to an alt text that’s fairly definitive is also considered redundant. If you have a picture of Bruce Lee is very unlikely that you’ll need an extra description of that picture.


If you could use support for your alt text and image rankings, contact us today.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients get number one on Google in several different industries.

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